Omnichannel Data Strategist
4 days ago
Unlock Career Opportunities at Axtria - Ingenious Insights
We are seeking a highly skilled Omnichannel Data Strategist to drive the collection, analysis, and activation of data across multiple channels, ensuring an integrated customer experience and optimized marketing efforts.
The ideal candidate will have a deep understanding of data management, analytics, and omnichannel marketing strategies, with a focus on leveraging data to inform decision-making and enhance customer journeys.
Job Description:
Key Responsibilities:
- Develop and implement a comprehensive omnichannel data strategy that aligns with business goals.
- Ensure data from all customer touchpoints (online, offline, mobile, in-store, etc.) is collected, organized, and utilized to provide a seamless customer experience.
- Lead the integration of data from various platforms, including CRM systems, POS systems, e-commerce platforms, social media, and other digital tools.
- Analyze customer data across multiple channels to generate actionable insights.
- Create and maintain dashboards and reports that track key performance indicators (KPIs) such as customer acquisition, engagement, lifetime value, conversion rates, and ROI across channels.
Requirements:
- 7+ years of experience in data analysis, business intelligence, or omnichannel marketing.
- Strong experience in managing data across multiple channels (digital and physical) and integrating them into a cohesive strategy.
- Proven track record of using data to drive business decisions and improve customer experiences.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Familiarity with S3, Kinesis, Glue and Athena
Benefits:
- Estimated salary: ₹25,00,000 - ₹30,00,000 per annum
- Inclusive environment that encourages diverse perspectives and ideas
- Delivering challenging and unique opportunities to contribute to the success of a transforming organization
- Vast opportunities for self-development: online Axtria Institute, knowledge sharing opportunities globally, learning opportunities through external certifications
About Us:
Axtria is an equal-opportunity employer that values diversity and inclusiveness in the workplace.
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