Multichannel Data Strategist

22 hours ago

Delhi, Delhi, India Axtria - Ingenious Insights Full time
Drive Customer Experience with Omnichannel Marketing

Are you a data enthusiast looking to make a significant impact in the pharma industry? We are seeking a highly skilled Multichannel Data Strategist to lead our omnichannel marketing efforts and drive customer experience.

Key Responsibilities:
  • Omnichannel Data Strategy Development:
    • Develop and implement a comprehensive multichannel data strategy that aligns with business goals.
    • Ensure data from all customer touchpoints (online, offline, mobile, in-store, etc.) is collected, organized, and utilized to provide a seamless customer experience.
  • Data Integration and Management:
    • Lead the integration of data from various platforms, including CRM systems, POS systems, e-commerce platforms, social media, and other digital tools.
    • Define reference data models that will support enterprise omnichannel efforts as well as targeted Customer 360 models.
    • Ensure high data quality and accuracy by implementing data governance best practices.
  • Customer Insights and Analytics:
    • Analyze customer data across multiple channels to generate actionable insights.
    • Use predictive modeling, segmentation, and other analytical techniques to enhance personalization, engagement, and retention efforts.
  • Reporting and Performance Tracking:
    • Create and maintain dashboards and reports that track key performance indicators (KPIs) such as customer acquisition, engagement, lifetime value, conversion rates, and ROI across channels.
    • Present insights and recommendations to senior leadership to inform strategic decisions.
  • Data Privacy and Compliance:
    • Ensure that all data collection and usage complies with privacy regulations (e.g., GDPR, CCPA) and company policies.
    • Implement measures to protect customer data and ensure ethical use of information.
  • Team Leadership and Development:
    • Manage a team of data analysts and engineers, providing leadership, mentorship, and growth opportunities.
    • Foster a culture of continuous improvement and innovation within the team.
Requirements:
  • 7+ years of experience in data analysis, business intelligence, or omnichannel marketing.
  • Strong experience in managing data across multiple channels (digital and physical) and integrating them into a cohesive strategy.
  • Proven track record of using data to drive business decisions and improve customer experiences.
Benefits:
  • $120,000 - $180,000 per year, depending on experience.
  • Health benefits, retirement benefits, paid time off, flexible benefits, and hybrid/FT office/remote work options.
  • Opportunity to work on technical challenges that may impact geographies.
  • Vast opportunities for self-development: online Axtria Institute, knowledge sharing opportunities globally, learning opportunities through external certifications.
  • Sponsored Tech Talks & Hackathons.
  • Possibility of relocating to any Axtria office for short and long-term projects.

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