Data-Driven Marketing Strategist

2 days ago


Delhi, Delhi, India Foxtale Full time
Job Description

Foxtale, a leading D2C skincare brand, is seeking a talented Data-Driven Marketing Strategist to join its team.

The ideal candidate will have 1–4 years of experience in a similar role and a strong background in data analysis, marketing trends, and consumer behavior.

About Foxtale

Foxtale is a D2C skincare brand funded by Matrix Venture Capital, Panthera Group, and Kae Capital. Our products are created with a deep understanding of Indian women's skincare needs and preferences.

We aim to onboard innovative products that go beyond topical solutions and focus on improving skin health. Our vision is to become one of India's most efficacious product brands with premiere lab trials across the globe.

Role Overview

The Data-Driven Marketing Strategist will analyze marketing trends, consumer behavior, and campaign performance to guide our marketing strategies. The ideal candidate will collaborate with cross-functional teams to ensure data-driven decision-making and optimization of marketing initiatives.

Key Responsibilities
  • Data Analysis and Reporting:
    • Collect and analyze data from multiple sources (Google Analytics, CRM systems, etc.).
    • Track and report on campaign performance, customer acquisition, and retention metrics.
    • Identify key performance indicators (KPIs) and provide actionable insights.
  • Market Research:
    • Conduct competitive analysis to understand market trends and consumer preferences.
    • Evaluate industry benchmarks to identify growth opportunities.
  • Campaign Evaluation:
    • Monitor the effectiveness of marketing campaigns (online and offline).
    • Use insights to optimize ongoing and future campaigns.
  • Collaboration:
    • Work with digital marketing, content, and product teams to develop targeted strategies.
    • Support marketing strategy development with data-backed recommendations.
Qualifications and Skills

The ideal candidate will have a Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree is a plus. Experience in a similar role, preferably in a data-driven marketing environment, is required.

Tech skills include proficiency in Microsoft Excel, SQL, Tableau, Power BI, and marketing platforms. Familiarity with Google Analytics, HubSpot, or Adobe Analytics is a must. Strong analytical and problem-solving abilities, excellent communication and presentation skills, and ability to manage multiple tasks and meet deadlines are essential.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum

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