Data-Driven Marketing Professional

2 days ago


Delhi, Delhi, India POSist Technologies Pvt. Ltd Full time

About the Role:

We are looking for a seasoned Enterprise Account Manager to spearhead our Account-Based Marketing efforts. As a key member of our Demand Generation team, you will be responsible for creating and implementing targeted marketing campaigns to drive pipeline growth and revenue.

In this role, you will work closely with our Marketing and Sales teams to develop and execute go-to-market strategies, leveraging your expertise in B2B marketing, ABM, and demand generation. Your primary objective will be to drive business outcomes, ensuring alignment between marketing and sales efforts.

Key Responsibilities:
  • Design and implement targeted marketing campaigns across various channels to drive pipeline growth and revenue.
  • Work closely with cross-functional teams to develop and execute go-to-market strategies.
  • Develop and maintain comprehensive account profiles and target personas.
  • Manage and maintain the ABM technology stack, including marketing automation, CRM, and analytics tools.
  • Continuously optimize campaigns based on data-driven insights, industry trends, and best practices.

Required Skills and Qualifications:
  • 3-5 years of experience in B2B marketing, with a focus on ABM, demand generation, or similar roles.
  • Proven track record of executing successful ABM campaigns that drive pipeline growth and revenue.
  • Must know how to email campaigns using different email marketing tools.
  • Strong understanding of marketing automation, CRM, and analytics tools (Hubspot, Email Octopus, Salesforce, Google Analytics).
  • Experience with intent data tools like ZoomInfo, Bombora, or Madison Logic.
  • Strong skills in paid social and LinkedIn campaign management.
  • Familiarity with the F&B industry is a plus.

Estimated Salary: ₹12,00,000 - ₹18,00,000 per annum

Benefits:
  • Get your hands on one of the best Restaurant SaaS products.
  • Work with 20,000+ happy brands in 50 countries.
  • Be a part of a small & friendly team of marketers.
  • Open and transparent work culture.


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