Digital Marketing Strategist

2 weeks ago

Jodhpur, Rajasthan, India ibentos Full time

At ibentos, we're revolutionizing the way events are executed and experienced with innovative products in the Metaverse and 3D environments.

Company Overview:

We create immersive experiences for global customers using Generative AI. Our reputation in the Event Industry lies in delivering enriching experiences, spectacular results, and ROI-driven solutions to Event Organisers.

Role Description:

We're seeking an experienced Digital Media Manager to drive lead generation and digital strategy efforts. As a key member of our marketing team, you'll plan, execute, and optimize paid media campaigns across platforms while contributing to organic growth initiatives.

This is a full-time remote role requiring strategic thinking, data-driven decision-making, and collaboration.

Key Responsibilities:

  • Plan, create, and optimize paid media campaigns across Google Ads, Bing Ads, Facebook, and social media channels.
  • Manage app download campaigns and implement effective conversion tracking.
  • Develop and test A/B strategies, manage bidding tactics, and ensure campaign ROI.
  • Analyze performance data using Google Analytics, delivering actionable insights.
  • Oversee organic lead generation strategies, focusing on SEO and content marketing.
  • Lead digital strategy and media planning, ensuring alignment with overall business goals.
  • Stay updated on industry trends, tools, and techniques to keep campaigns competitive.

Requirements:

  • 4–5 years of experience managing PPC campaigns and paid media strategies.
  • Proficiency in Google Ads, Bing Ads, and conversion tracking methodologies.
  • Strong expertise in data analysis, web analytics tools, and data-driven marketing.
  • Experience with social media ad platforms (Facebook Ads, etc.).
  • Familiarity with A/B testing, bid strategies, and performance optimization.
  • Knowledge of SEO, content marketing, and organic lead generation tactics.
  • Excellent communication, problem-solving, and leadership skills.
  • Ability to multitask and meet deadlines in a fast-paced environment.
  • Up-to-date knowledge of emerging digital marketing trends and technologies.

Salary:$80,000 - $110,000 per annum

Why Join Us:

  • Work with a pioneering company in the Metaverse and AI space.
  • Be part of a collaborative, innovative, and flexible remote-first environment.
  • Opportunity to lead impactful projects and contribute to business growth.

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