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Chief Marketing Strategist for EdTech Growth

1 month ago

Jodhpur, Rajasthan, India WsCube Tech Full time
Growth Marketing Manager Job Opportunity at WsCube Tech

WsCube Tech Pvt. Ltd., a leading EdTech company, is seeking an experienced Growth Marketing Manager to drive lead generation and enhance branding across marketing segments.

About Our Company

We are committed to creating scalable impact by bridging interfaces and skill training programs. Our mission is to disrupt career readiness for millions of career aspirants in deep demographics with hands-on skills for global career opportunities.

Key Responsibilities
  • Lead Generation Strategy
    • Develop and execute effective lead generation strategies, optimizing the marketing funnel to drive qualified leads for various programs.
    • Utilize data-driven insights and analytics to refine targeting and improve ROI.
  • Brand Management
    • Enhance our brand presence across different marketing segments, ensuring consistent messaging and positioning.
    • Lead branding efforts for both online and offline channels to create a strong market identity.
  • Marketing Campaign Leadership
    • Manage and oversee paid digital campaigns, social media strategy, and performance marketing.
    • Leverage new-age marketing tools and platforms for impactful campaigns targeting diverse learner demographics.
  • Team Leadership & Collaboration
    • Lead a high-performing marketing team, fostering innovation and creative strategies.
    • Collaborate closely with product, sales, and content teams to align marketing efforts with business goals.
  • Strategic Planning & Execution
    • Define marketing goals, KPIs, and roadmaps for scaling growth and market penetration.
    • Ensure the execution of strategic initiatives to increase brand awareness and market reach.
  • EdTech Market Expertise
    • Stay up-to-date with EdTech trends, competitor strategies, and market dynamics.
    • Develop and implement innovative solutions to position WsCube Tech as a leading EdTech brand.
Requirements and Qualifications
  • Experience: 3+ years in growth marketing or a similar role in the EdTech sector.
  • Leadership Skills: Proven experience leading a marketing team and driving strategic initiatives.
  • Technical Skills: Proficiency in digital marketing tools, CRM systems, and analytics platforms.
  • Analytical Mindset: Strong ability to interpret data and make informed decisions.
  • Communication: Exceptional verbal and written communication skills.
  • Creativity & Innovation: Ability to develop out-of-the-box strategies to achieve growth targets.

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications.