Director of Growth

1 week ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Marketing Leader

Drive strategic marketing growth, category development, and consumer engagement in alignment with the company's business objectives. Develop and implement the annual marketing strategy, ensuring brand equity, product positioning, consumer insights, innovation, and integrated marketing campaigns.

Required Skills & Qualifications
  • Strategic Marketing Planning: Develop and execute long-term marketing strategies aligned with business goals.
  • Brand Management: Oversee brand campaigns, product launches, and communication strategies to ensure consistency of brand identity across ATL, BTL, and digital platforms.
  • Category Development & Consumer Insights: Work closely with category managers to identify growth opportunities, leverage market research, consumer insights, and trends for decision-making.
  • Innovation & NPD Support: Support New Product Development through consumer testing, launch campaigns, and go-to-market strategy.
Benefits

The successful candidate will lead a high-performance team, build a culture with clear objectives and accountability, and collaborate with Sales, Trade Marketing, and Digital teams to ensure market activation.

Others

Leadership and mentorship skills are essential to drive team performance, while effective budget management is crucial to optimize resource allocation.



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