Marketing Innovation Manager
6 days ago
Hexagon Nutrition Limited is a leading provider of nutritional solutions with over three decades of experience. We have state-of-the-art manufacturing plants in India and Uzbekistan, producing a range of nutritional premix products, including micro-nutrient premix, malnutrition products, fortified rice kernel, animal nutrition, and flour enzymes.
We are seeking a highly skilled Marketing Innovation Manager to join our Premix Division. As a key member of our team, you will be responsible for driving the marketing strategy for new product development, ensuring alignment with market needs, trends, and customer insights to achieve successful product introductions.
The ideal candidate will have a strong technical background, excellent communication skills, and the ability to simplify complex concepts into clear, customer-friendly messaging. You will partner with R&D and sales teams to craft compelling product stories that resonate with target audiences and highlight our unique selling points.
The role involves conducting client orientations and field visits across Pan India, fostering strong relationships and gaining insights to enhance our offerings. You will also design and implement dynamic marketing strategies for our premix products, utilizing your technical expertise to boost visibility and demand.
To succeed in this role, you will need to stay ahead of industry trends by conducting thorough market research, contributing to product development, and refining our market positioning strategies. You will develop and execute annual marketing strategies that drive growth, increase brand visibility, and enhance customer engagement.
This is an exciting opportunity to blend your technical expertise with creative marketing strategies in a dynamic, collaborative environment where your ideas are valued and impactful. You will have the chance to work with a leading brand in the food technology space and shape the future of the industry.
Key Responsibilities:
- New Product Development (NPD) Marketing: Drive the marketing strategy for new product development, ensuring alignment with market needs, trends, and customer insights to achieve successful product introductions.
- Simplify Complex Concepts: Translate technical specifications into clear, customer-friendly messaging that emphasizes the product's benefits and differentiators.
- Nutritional Advocacy: Leverage your technical knowledge to advocate for the nutritional advantages and health benefits of our products in the market.
- Collaboration for Success: Partner with R&D and sales teams to craft compelling product stories that resonate with target audiences and highlight our unique selling points.
- Client Engagement: Travel across Pan India to conduct client orientations and field visits, fostering strong relationships and gaining insights to enhance our offerings.
- Strategic Marketing Execution: Design and implement dynamic marketing strategies for our premix products, utilizing your technical expertise to boost visibility and demand.
- Market Research & Insights: Stay ahead of industry trends by conducting thorough market research, contributing to product development, and refining our market positioning strategies.
- Marketing Strategy Planning: Develop and execute annual marketing strategies that drive growth, increase brand visibility, and enhance customer engagement.
What We Offer:
- An estimated salary of ₹18,00,000 - ₹25,00,000 per annum, depending on experience.
- A dynamic, collaborative environment where your ideas are valued and impactful.
- The chance to work with a leading brand in the food technology space and shape the future of the industry.
- Opportunity to travel to PAN India for client meetings.
Location: Andheri West (Mumbai)
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