Healthcare Innovator
20 hours ago
Innovate Healthcare Solutions as a Creative Strategist at HealthyLife Innovation.
About Us:
We're pioneering a new era of healthcare by developing cures for incurable diseases and making treatments accessible worldwide. Our mission is to transform lives through innovation.
Your Role:
As a Creative Strategist, you'll develop innovative ideas for ad creatives, branded content, and marketing campaigns. You'll collaborate with design, content, and marketing teams to craft engaging narratives that resonate with diverse audiences while driving measurable results.
Key Responsibilities:
- Braintstorm and develop creative concepts for digital ad campaigns, focusing on platforms like Facebook, Instagram, YouTube, and LinkedIn.
- Translate complex medical advancements into clear, engaging, and visually appealing messages for target audiences.
- Create narratives around breakthrough treatments, patient success stories, and clinical trials.
Campaign Strategy:
You'll collaborate with the performance marketing team to align creatives with campaign objectives such as lead generation, awareness, and conversions. Develop messaging frameworks for various audience segments, ensuring relevance and cultural sensitivity.
Content Development:
Work with designers and copywriters to produce visually impactful and high-performing creatives, including videos, carousels, and infographics. Repurpose PR articles, clinical studies, and patient outcomes into engaging ad formats.
Data-Driven Insights:
Analyze ad performance metrics (CTR, CPM, CPA) to evaluate creative effectiveness and refine future strategies. Use audience insights to tailor creative concepts for maximum impact.
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