Innovation Strategist

1 day ago


Navi Mumbai, Maharashtra, India HealthyLife Innovation Full time

About HealthyLife Innovation

We are a pioneering healthcare company dedicated to finding cures for incurable diseases and making treatments accessible worldwide. Our mission is to transform lives through innovation.

As a Creative Strategist, you will be responsible for developing innovative ideas for ad creatives, branded content, and marketing campaigns. You will collaborate with design, content, and marketing teams to craft engaging narratives that resonate with diverse audiences while driving measurable results.

Key Responsibilities:

  • Brief and develop innovative creative concepts for digital ad campaigns, focusing on platforms like Facebook, Instagram, YouTube, and LinkedIn.
  • Translate complex medical advancements into clear, engaging, and visually appealing messages for target audiences.
  • Create narratives around breakthrough treatments like cartilage regrowth, patient success stories, and clinical trials.

Campaign Strategy:

  • Collaborate with the performance marketing team to align creatives with campaign objectives such as lead generation, awareness, and conversions.
  • Develop messaging frameworks for various audience segments, ensuring relevance and cultural sensitivity.
  • Propose content strategies that leverage articles, testimonials, and scientific research to enhance credibility.

Content Development:

  • Work with designers and copywriters to produce visually impactful and high-performing creatives, including videos, carousels, and infographics.
  • Repurpose PR articles, clinical studies, and patient outcomes into engaging ad formats.
  • Stay updated on creative trends, ensuring all campaigns leverage the latest tools and techniques.

Data-Driven Insights:

  • Analyze ad performance metrics (CTR, CPM, CPA) to evaluate creative effectiveness and refine future strategies.
  • Use audience insights to tailor creative concepts for maximum impact.

Requirements:

  • Strong creative thinking and storytelling skills, with a keen eye for design and detail.
  • Proficiency in using analytics tools to derive insights for creative optimization.
  • Basic knowledge of tools like Adobe Creative Suite, Canva, and video editing software is a plus.

Salary: $80,000 - $110,000 per year, depending on experience.



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