Digital Marketing Strategist

1 day ago


Navi Mumbai, Maharashtra, India HealthyLife Innovation Full time

**Job Title:** Digital Marketing Strategist

About HealthyLife Innovation:

TechClinic Connect is a rapidly growing healthcare startup pioneering innovative solutions to enhance patient care. With an ARR of 100cr, we aim to make groundbreaking treatments accessible globally.

We're seeking an experienced Director of Digital Marketing to lead our digital marketing initiatives and drive business growth. This role requires a hands-on expert in performance marketing, email marketing, WhatsApp marketing, and other digital channels to design, execute, and optimize campaigns that generate measurable results.

Key Responsibilities:

  • Performance Marketing:
  • Plan, execute, and optimize paid campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
  • Monitor and reduce Cost Per Lead (CPL) while maximizing ROI.
  • Analyze data to refine targeting and creative strategies.
  • Email Marketing:
  • Design and implement targeted email marketing campaigns to nurture leads and engage customers.
  • Evaluate deliverability rates and optimize email performance metrics (open rates, CTRs).
  • Develop automated email sequences using CRM tools.
  • WhatsApp Marketing:
  • Create and manage WhatsApp marketing campaigns to engage prospects and existing customers.
  • Leverage WhatsApp Business API for personalized communication and lead nurturing.
  • Track performance metrics and refine strategies for better engagement.
  • Social Media Marketing:
  • Develop and execute social media strategies that drive engagement, brand awareness, and lead generation.
  • Optimize content and campaigns for each platform to reach target audiences effectively.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Proven track record of managing successful performance marketing campaigns.
  • Expertise in email marketing tools (e.g., Mailchimp, HubSpot) and WhatsApp Business API.
  • Strong understanding of SEO, SEM, and social media advertising.


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