Healthcare Innovator
1 day ago
About HealthyLife Innovation:
At the forefront of healthcare innovation, we're revolutionizing patient care through groundbreaking solutions. Our mission is to make life-changing treatments accessible to everyone worldwide. With a profitably growing ARR of 100cr, we're dedicated to enhancing patient outcomes.
We're seeking an experienced Director of Digital Marketing to lead our digital marketing initiatives and drive business growth. This role requires a hands-on expert in performance marketing, email marketing, WhatsApp marketing, and other digital channels to design, execute, and optimize campaigns that generate measurable results.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor and reduce Cost Per Lead (CPL) while maximizing ROI.
- Analyze data to refine targeting and creative strategies.
Email Marketing:
- Design and implement targeted email marketing campaigns to nurture leads and engage customers.
- Ensure high deliverability rates and optimize email performance metrics (open rates, CTRs).
- Develop automated email sequences using CRM tools.
WhatsApp Marketing:
- Create and manage WhatsApp marketing campaigns to engage prospects and existing customers.
- Leverage WhatsApp Business API for personalized communication and lead nurturing.
- Track performance metrics and refine strategies for better engagement.
Expected Salary: ₹25 Lakh - ₹35 Lakh per annum
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