Senior Food Brand Leader

2 days ago

Lucknow, Uttar Pradesh, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Purpose:

We are seeking a seasoned brand leader to spearhead the development and growth of a new food brand in Chennai.

This role involves driving strategy, positioning, and market presence across digital, retail, D2C, and marketplaces, ensuring a strong consumer connection and business impact.

Key Responsibilities & Accountability:


Main Objectives:

  • Develop and implement a comprehensive brand strategy, value proposition, and positioning.
  • Drive integrated marketing campaigns, including ATL, BTL, digital, influencer, PR, and OOH efforts.
  • Manage consumer and market research, track brand health, and generate actionable insights.
  • Collaborate with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Manage brand budgets, track ROI, and ensure measurable outcomes.
  • Cross-functional collaboration with internal teams and external partners for seamless execution.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Job Specification:


Requirements:

  • 4–5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.

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