Senior Branding Professional

21 hours ago

Lucknow, Uttar Pradesh, India beBeeLeadership Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Senior Branding Professional - Leadership Growth

We are seeking a creative and proactive Senior Branding Professional to manage and amplify the personal brand of our Business Leaders across social and digital platforms. This role involves end-to-end content planning, social media execution, reputation management, and thought leadership positioning in alignment with the Business Leader's voice, values, and vision.

This position requires a strategic thinker who can blend creativity with analytics. The ideal candidate will have a strong sense of empathy and ability to reflect another person's voice authentically. They will be proactive, organized, and deadline-driven with exceptional copywriting skills tailored for leadership tone and business storytelling.

Key Responsibilities:

  • Content Strategy & Planning: Develop and maintain a monthly content calendar tailored to the Business Leader's areas of expertise, interests, and business updates.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • Content Creation & Publishing: Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
  • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
  • Collaborate with graphic/video teams to produce multimedia content.
  • Social Media Management: Manage Business Leader's online presence across various platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.
  • Personal Brand Growth: Ensure consistent tone, style, and branding across all platforms.
  • Grow Business Leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.
  • Research & Thought Leadership: Conduct industry research and competitor benchmarking for better positioning of the Business Leaders.
  • Identify speaking opportunities, collaborations, and panel features aligned with Business Leader branding.
  • Executive Support & Confidentiality: Coordinate closely with the Business Leader's office for approvals and internal alignment.
  • Handle all content and communication with discretion, ensuring brand integrity and privacy.

Required Skills & Qualifications:

  • Bachelor's degree in marketing, journalism, communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools.
  • Knowledge about ORM (online reputation management) tools and their usage.
  • Familiarity with analytics tools.
  • Bonus: Experience using AI tools for rapid content production.

Preferred Traits:

  • Strong sense of empathy and ability to reflect another person's voice authentically.
  • Proactive, organized, and deadline-driven.
  • A strategic thinker who can blend creativity with analytics.
  • Sensitive to trends, audience psychology, and professional tonality.

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