Senior Programmatic Campaign Manager

1 day ago

Bengaluru, Karnataka, India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 2,51,44,000
Programmatic Advertising Specialist

The ideal candidate will be responsible for planning, executing, optimizing, and reporting on programmatic advertising campaigns.

  • Manage end-to-end campaign execution on DSP (from setup, targeting, and pacing to reporting and optimization).
  • Collaborate with media planners, account managers, and creative teams to align campaign strategies with client goals.
  • Monitor campaign delivery and performance daily, implementing optimizations to maximize ROI.
  • Utilize first-party and third-party data segments for precise audience targeting.
  • Troubleshoot campaign issues, including discrepancies, tracking, and creative approvals.
  • Generate insightful reports, analyzing KPIs such as CTR, CPA, CPC, CPM, and ROAS, and provide recommendations for future campaigns.
  • Stay updated on programmatic trends, privacy regulations, and emerging ad tech capabilities.
  • Support in developing testing frameworks (A/B, multivariate, creative testing, audience segmentation).
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 1–3 years of hands-on experience in programmatic advertising, with direct exposure to StackAdapt & TTD /DV360 DSP.
  • Strong understanding of programmatic ecosystems, RTB, and digital media metrics.
  • Proficiency with tracking and attribution tools.
  • Analytical mindset with advanced Excel/Google Sheets skills; experience with BI tools is a plus.
  • Strong communication skills to liaise with clients, vendors, and internal stakeholders.
  • Ability to manage multiple campaigns and deadlines simultaneously.

A strong understanding of digital media metrics and proficiency with tracking and attribution tools are required. Analytical skills and the ability to communicate effectively are also essential for this role.

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