Programmatic Campaign Manager

2 days ago

Bengaluru, Karnataka, India beBeeCampaign Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: SEM Optimizer(SA360)

In this role, you will have a tremendous amount of responsibility and support to help exceed campaign performance targets. You will be responsible for managing large cross-channel media budgets across display channels and maximizing ROI on performance-oriented campaigns.

You will work closely with account management teams to ensure accuracy in set up strategy and execution. This includes ensuring that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization. You will also own campaign management when necessary, including bid strategy, campaign trafficking, implementation, activation, and ongoing optimization.

The ideal candidate will have a thorough understanding of programmatic display and video campaign management. They will be able to work with the account management team to deliver reporting and campaign updates as needed. Day-to-day, they will work alongside account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance, and make campaign changes as required.

The successful candidate will have at least 2 years of experience in programmatic digital media, preferably for a media agency and preferably with some level of mobile media experience. They will also have proficiency with multiple DSPs, including The Trade Desk DSP. Technical knowledge of ad servers, tracking, and mobile measurement tools is a plus. Comfortable with Excel and large data sets to make analytical data-based decisions.

  • Minimum 2 years of experience in programmatic digital media
  • Proficiency with multiple DSPs, including The Trade Desk DSP
  • Technical knowledge of ad servers, tracking, and mobile measurement tools
  • Comfortable with Excel and large data sets to make analytical data-based decisions

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