Senior Manager, Programmatic Development

3 days ago

Bengaluru, Karnataka, India beBeeProgrammatic Full time ₹ 22,00,000 - ₹ 25,80,000

Job Title: Senior Manager, Display

The ideal candidate will possess a strong understanding of programmatic advertising and the ability to drive growth through strategic planning and flawless execution. They will partner with account and media teams to develop programmatic engagements that meet business objectives.

Key Responsibilities:

  • Identify, craft, and present opportunities to leverage programmatically purchased media
  • Support programmatic sales and growth as a programmatic partner to all account and media teams
  • Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
  • Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization, and integration strategies
  • Stay current on platform features and techniques for activating, measuring, and optimizing media programs
  • Collaborate with platform, inventory, and data partners to develop, activate, and optimize targeted programs
  • Oversee campaign set-up of programmatic buys in DSPs
  • Oversee campaign QA process
  • Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.
  • Assist traders to manage program pacing and performance
  • Work directly in campaigns as needed to leverage advanced experience and ensure best-in-class results
  • Troubleshoot issues on all pre-production and live campaigns
  • Support traders' growth and development including areas of campaign management and communication
  • Support account team in delivering regular performance and optimization updates
  • Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

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