Programmatic Buying

3 days ago

bangalore, India LS Digital Group Full time

We are looking for Account Manager/Group Head for Programmatic Buying - Mumbai/Bangalore /Gurgaon Location


Relevant Experience: 2 to 8 Years


Roles & Responsibilities

  • Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
  • Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
  • Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
  • Collaborating with other internal teams to get implementation of tracking mechanism completed
  • Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
  • Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
  • Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
  • Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
  • Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
  • Plan, execute and manage Programmatic Campaigns
  • Understand Performance across Digital
  • Preferably worked on Performance based campaigns


Primary Skill (Mandatory Skill)

  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified


Secondary Skill


  • Google Campaign Manager (Intermediate)
  • Marketing

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