Programmatic Buying
2 days ago
We are looking for Account Manager/Group Head for Programmatic Buying - Mumbai/Bangalore /Gurgaon Location
Relevant Experience: 2 to 8 Years
Roles & Responsibilities
- Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
- Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
- Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
- Collaborating with other internal teams to get implementation of tracking mechanism completed
- Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
- Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
- Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
- Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
- Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
- Plan, execute and manage Programmatic Campaigns
- Understand Performance across Digital
- Preferably worked on Performance based campaigns
Primary Skill (Mandatory Skill)
- Programmatic Buying (Intermediate)
- Experience working on DV 360
- DV 360 Certified
Secondary Skill
- Google Campaign Manager (Intermediate)
- Marketing
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