▷ [Only 24h Left] Programmatic - Analyst
4 weeks ago
Overview:
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
Responsibilities:
- Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
- Deliver actionable audience and optimization-based insights at agreed-upon cadence.
- Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
- Understand performance objectives and KPIs to develop successful optimization recommendations
- Proactively learn advanced trading and optimization techniques across all preferred platforms
- Strictly adhere to agreed quality and delivery timelines.
Qualifications:
- A full-time graduate degree (Mandatory)
- 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
- Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP
- General troubleshooting skills and strong attention to detail
- Working knowledge of digital marketing: display, video, social and marketing analytics
- A Team player & creative thinker with proven technical and analytical aptitude.
- Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.
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