
Programmatic Campaign Professional
1 day ago
We are a key player in the global media and advertising landscape, operating as part of a leading agency holding company. Our agency brands are consistently recognized for their creativity and innovative approach.
This is an exciting role that involves managing day-to-day campaign performance across various Demand Side Platforms (DSPs) and related platforms. Your primary responsibilities will include:
- Coordinating campaign executions across all regions, serving as the main point of contact with agency and platform stakeholders.
- Optimizing campaigns on DSPs through strategies, insights, monitoring, and adjusting pacing to ensure delivery, performance, revenue goals, and other key performance indicators (KPIs) are met.
- Working with our agency team to develop best-in-class solutions based on available technology.
- Overseeing media tracking and analytics setup and implementation.
- Communicating day-to-day format, screen, and inventory performance to clients and agencies as needed.
This may be the right role for you if you have:
- 4 to 6 years of experience in managing programmatic campaigns for large clients.
- Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
- A working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
- The ability to proficiently describe all possible KPIs and how they fit into the customer journey.
- Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
- Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
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