Programmatic Campaign Manager

2 days ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Overview

We are a leading provider of programmatic solutions, playing a critical role in the global advertising and media landscape. Our agency brands are consistently recognized as being among the world's creative best.

About This Role

This is an exciting opportunity to work on day-to-day campaign management across different Demand Side Platforms (DSPs) and related platforms. You will be responsible for coordinating campaign executions across all regions, serving as the primary point of contact with agency and platform stakeholders.

  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring, and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met (delivery, performance, revenue goals, etc.)
  • Work with the agency team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics setup and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
Requirements

To be successful in this role, you should have:

  • 4-6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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