Digital Marketing Strategist

2 days ago

Lucknow, Uttar Pradesh, India beBeeProgrammatic Full time ₹ 10,00,000 - ₹ 20,00,000
Programmatic Buyer Position

We are seeking a seasoned programmatic buyer to fill this critical role within our organization.

The successful candidate will be responsible for developing and executing digital marketing strategies that drive business growth through targeted campaigns across various platforms, including DV360.

Key Responsibilities:
  1. Design and implement effective digital marketing roadmaps and proposals for clients using DV360, incorporating awareness and acquisition campaigns, remarketing initiatives, app installs, and video branding.
  2. Manage and optimize App Campaigns on DV360, focusing on reach/install/conversion metrics and integrating the App Analytics platform with DV360.
  3. Create ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms.
  4. Collaborate closely with internal teams to establish tracking mechanisms and ensure seamless execution.
  5. Perform client account management duties related to display/TrueView/video/search campaigns, ensuring timely delivery of high-quality results.
  6. Regularly monitor accounts daily and monthly, adjusting strategies based on key performance indicators such as budget caps, campaign pacing, lost bidding, impression share, and other critical metrics.
  7. Support creative design teams by providing insights and ideas for compelling copy and graphical ad templates.
  8. Maintain open communication with clients/POC to align campaign achievements with predefined objectives.
  9. Generate comprehensive reports at three stages of the campaign: pre-launch, during execution, and post-audit analysis of advertising accounts.
  10. Plan, execute, and manage programmatic campaigns from inception to completion.
Primary Skills:
  1. Programmatic Buying (Intermediate)
  2. DV 360 Certification
  3. Experience working on DV360
Secondary Skills:
  1. Google Campaign Manager (Intermediate)
  2. Marketing

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