
Growth Manager
2 days ago
About this role
We're seeking a performance-driven manager to drive profitable growth through precision targeting and smart bidding.
- This is ideal for marketers who treat growth as a math problem, thrive on efficiency, and know how to scale campaigns profitably.
The right candidate will lead paid growth across Android, iOS, and Facebook Instant Games, planning, executing, and optimizing campaigns to maximize return on ad spend (ROAS).
- Develop and manage budgets with the goal of maximizing ROAS.
- Analyze deep-funnel metrics and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types.
- Collaborate with product teams on monetization strategies and lifetime value (LTV)-boosting features.
- Report weekly on spend, performance, and opportunities to improve efficiency.
Requirements:
- 2+ years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
Bonus Points:
- Experience with Facebook Instant Games and optimizing HTML5 campaigns.
- Background in game monetization and live ops.
- Ability to brief and evaluate creative teams with performance-first instincts.
What We Offer:
- Competitive salary + equity.
- High ownership role focused on scaling games profitably.
- Remote-first culture with flexible hours.
- Work with a sharp, driven team that values experimentation and results.
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