Marketing Manager for E-commerce Growth
2 weeks ago
We are seeking an experienced Marketing Manager to drive customer research, GTM, end-to-end planning and execution for new categories launched on Amazon Pay. The ideal candidate will be responsible for crafting and implementing a branding and communication strategy, leveraging customer insights and behavior to inform on-site merchandising strategies and drive online and offline marketing channels.
The Marketing Manager will be the single-threaded leader who will partner with leadership to translate the voice of the customer into actionable insights, sharpening the product construct to enhance the customer value proposition. He or she will propose, plan and execute new go-to-market initiatives to drive awareness, preference and trial with minimal oversight, collaborating with business and technical teams to achieve adoption goals.
Key Responsibilities
- Structuring surveys, interviews, customer immersions to learn about customer needs and behavior
- Tracking and analyzing customer needs based on customer behaviors, identifying problems and opportunities and responding accordingly
- Planning and executing the yearly/quarterly/monthly marketing calendar, working with marketing teams and partners to align on target customer definition and co-marketing goals
- Developing, testing and analyzing new merchandising tactics to increase conversion rates and documenting results
- Driving online marketing channels such as SEO, SEM, Display and Affiliates/Associates in coordination with channel managers
- Developing compelling strategic input docs and creative briefs for creative development
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Marketplace E-commerce Growth Manager
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Marketplace E-commerce Growth Manager
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Marketplace E-commerce Growth Manager
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