Strategic Marketing Leader

3 days ago

Ghaziabad, Uttar Pradesh, India beBeeCampaign Full time US$ 1,00,000 - US$ 1,20,000
Job Title:

Our company is seeking a seasoned marketing strategist to lead campaigns and customer lifecycle activities for postpaid and prepaid segments.

The ideal candidate will have experience in telecom sector campaign management, particularly with postpaid/prepaid customers, and strong analytical thinking and problem-solving abilities.

Responsibilities include designing and executing end-to-end campaigns, developing and implementing campaign strategies, collaborating with stakeholders, and conducting regular system audits.

The marketing strategist will also work closely with development teams, analyze complex datasets, and present findings to non-technical stakeholders.

Required Qualifications include a Bachelor's degree in Business, Marketing, Data Science, or a related field, and English language proficiency at a B2 level.

Preferred Qualifications include experience in Campaign, CRM, or other customer-facing areas, as well as knowledge of Martech solutions like Unica and Adobe.

Key Responsibilities:
  • Design and execute end-to-end campaign and customer lifecycle activities for postpaid and prepaid segments
  • Develop and implement campaign strategies to enhance customer engagement and increase revenue
  • Collaborate with stakeholders to gather and prioritize requirements, convert them into technical specifications, and write user stories
  • Work closely with development teams to ensure successful product implementation
  • Conduct regular system audits and propose improvements
  • Coordinate resolution of issues and technical problems during implementation
  • Analyze complex datasets, extract insights, and produce clear, high-quality analytical documentation
Requirements:
  • 5+ years of experience in telecom sector campaign management, particularly with postpaid/prepaid customers
  • Minimum 2-3 years of business & technical analysis experience with strong organizational skills
  • Strong analytical thinking and problem-solving abilities with attention to detail
  • Excellent communication and collaboration skills
  • Proficiency in SQL for data extraction and reporting
  • Experience translating business needs into technical specifications and user stories
  • Ability to write and execute test scenarios with clients
  • Bachelor's degree in Business, Marketing, Data Science, or a related field (MBA is a plus)
  • English: Minimum B2 level

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