
Marketing Growth Leader
2 days ago
Job Title:
We are seeking a seasoned marketing leader to own user and merchant growth across the entire lifecycle.
This includes performance marketing, retention strategies, and customer journeys.
The ideal candidate will be strategic enough to plan across multiple channels and hands-on enough to tweak budgets, build landing pages, or create workflows when needed.
Key Responsibilities:
- Plan and manage cross-channel campaigns
- Drive user acquisition, engagement, and retention
- Design customer journeys to improve lifetime value and reduce churn
- Run A/B tests, segment customers, and personalize communication
- Track and optimize key metrics such as CAC, LTV, and retention
Must-Have Skills:
- 8-10 years in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like Google Analytics, AppsFlyer, HubSpot, and VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
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