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Digital Growth Manager

4 weeks ago

Mumbai, Maharashtra, India Cocoma Digital Full time

Estimated salary: $120,000 - $180,000 per year.

Job Title

Digital Growth Manager

About Us

Cocoma Digital Private Limited is a digital innovation leader dedicated to delivering exceptional content experiences. Our mission is to empower our clients and audiences through engaging, high-quality, and strategic digital solutions. As we expand, we're seeking a skilled Digital Growth Manager who can elevate our YouTube presence and drive channel growth.

Role Overview

The Digital Growth Manager will play a critical role in developing and executing strategies to grow our YouTube channel's audience, increase engagement, and drive measurable results. This requires a deep understanding of YouTube's algorithms, trends, and analytics, along with a creative and analytical approach to content marketing.

Key Responsibilities
  • Content Strategy & Planning:
    • Develop and execute a creative content strategy aligned with the company's brand and goals, optimizing for reach, engagement, audience retention, and watch hours to increase overall channel revenue.
  • Audience Growth:
    • Analyze target audience demographics and create innovative growth strategies to boost subscribers, views, and channel visibility.
  • SEO & Optimization:
    • Implement SEO best practices, including keyword research, tag management, and metadata optimization to enhance video discoverability and organic growth.
  • Monetization Strategy:
    • Identify and leverage monetization opportunities through ad placements, sponsorships, merchandise, memberships, and other revenue streams while ensuring a positive viewer experience.
  • IP Creation & Development:
    • Drive the creation and development of unique intellectual properties (IPs) tailored for YouTube to build channel value, attract new audiences, and create potential for extended media opportunities.
  • Analytics & Reporting:
    • Regularly assess channel performance and engagement metrics, providing data-driven insights and recommendations to refine strategies and maximize growth.
  • Community Engagement:
    • Actively manage and grow the community by engaging with viewers through comments, live streams, and interactive activities to boost loyalty and watch hours.
  • Collaboration:
    • Partner closely with content creators, editors, and the digital marketing team to ensure cohesive messaging, brand consistency, and high-quality content.
  • Trend Identification:
    • Stay up-to-date with platform updates, competitor activities, and industry trends to adapt strategies and ensure the channel remains competitive and innovative.
Qualifications

We're looking for a skilled Digital Growth Manager with:

  • Proven experience managing YouTube channels and driving growth, ideally in a digital marketing or media company.
  • A strong understanding of YouTube's algorithms, analytics, and best practices.
  • Proficiency in YouTube Studio, Google Analytics, and SEO tools.
  • Excellent analytical skills with a data-driven approach to problem-solving.
  • Creative thinking with strong storytelling and content development abilities.
  • The ability to work independently and collaboratively in a fast-paced environment.
  • Strong communication skills and attention to detail.
Why Join Us?

Cocoma Digital Private Limited is an equal opportunity employer committed to diversity and inclusion. We offer a collaborative work environment focused on innovation and creativity. If you're passionate about digital growth and have the skills to drive results, we encourage you to apply.