Dog Supplement Retention Specialist

5 days ago

Solapur, Maharashtra, India beBeeMarketing Full time ₹ 50,000 - ₹ 75,000
Job Opportunity

About K9 Vitality:

We are one of India's fastest-growing D2C dog supplement brands, trusted by 25,000+ pet parents. Our mission is to create vet-approved, natural supplements designed to give dogs healthier, happier lives.

We want more than customers – we want lifelong advocates who see us as a daily habit in their dog's health journey.

The Role

We're looking for an expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications. This is a full-time, remote role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you'll get to put that playbook to work.

Key Responsibilities
  • Retention & Loyalty Strategy
    • Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.
    • Create customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.
    • Move customers through loyalty phases—first-time → repeat → loyalist → advocate.
  • LTV Growth & Analytics
    • Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.
    • Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.
    • Tie retention performance directly to cash flow and growth goals.
  • Copywriting & Campaign Execution
    • Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
    • Create campaigns that mix education, storytelling, and direct response to drive action.
    • Test subject lines, hooks, offers, and storytelling angles relentlessly.
  • Systems, Tools & Automation
    • Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms.
    • Use automation tools to streamline workflows and generate insights.
    • Create and optimize reporting dashboards that give a real-time pulse of retention performance.
  • Leadership & Collaboration
    • Work closely with the founder and growth team to integrate retention into the overall marketing engine.
    • Be a natural leader: set processes, assign tasks, and push for continuous improvement.
    • Stay ahead of e-commerce retention trends and bring fresh strategies to the table.

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