Customer Lifecycle Manager

3 days ago

Solapur, Maharashtra, India beBeeRetention Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title

We are seeking an experienced Assistant Manager & CRM Strategist to lead customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels.

  • Key Responsibilities:
  • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
  • Campaign & Channel Management
  • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all CRM communications.
  • Loyalty & Retention Programs
  • Strengthen Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve LTV.
  • Partner with CX teams to ensure issue resolution translates into retention opportunities.
  • Data, Analytics & Reporting
  • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.
  • Tools & Technology
  • Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
  • Drive data hygiene, personalization logic, and automation workflows.
  • Explore AI-driven segmentation and predictive churn tools.

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