Strategic Partnership Development Manager

5 days ago

Bengaluru, Karnataka, India Chai Point Full time
Job Description:

We are seeking a highly skilled Strategic Partnership Development Manager to join our team at Chai Point.

Company Overview:

Chai Point is a leading company in the QSR industry, dedicated to delivering high-quality products and services to our customers.

Salary:

The estimated annual salary for this position is $85,000 - $110,000, depending on experience.

Key Responsibilities:

Partnership Development:

  • Identify and establish new business partnerships with relevant external organizations, including food suppliers, beverage companies, delivery platforms, influencers, and other potential partners.
  • Build and maintain strong, long-lasting relationships with key stakeholders to maximize brand visibility and profitability.
  • Negotiate partnership terms, including contract agreements, performance metrics, and marketing deliverables.

Marketing Campaigns & Promotions:

  • Collaborate with cross-functional teams (e.g., marketing, operations, product development) to design and execute co-branded campaigns and promotions that align with brand objectives.
  • Drive joint marketing initiatives with partners that generate customer traffic, increase sales, and elevate brand awareness.
  • Ensure timely execution of campaigns, including digital, social media, and in-store activations, tracking and measuring their effectiveness.

Strategic Planning & Analysis:

  • Develop and implement a partnership strategy that supports broader marketing and business goals.
  • Regularly analyze partnership performance through key metrics such as customer engagement, ROI, and sales growth.
  • Provide regular reports and updates to senior leadership on partnership outcomes, challenges, and opportunities.

Market Research & Trend Analysis:

  • Stay updated on industry trends, competitive landscape, and consumer behavior to identify new partnership opportunities and industry best practices.
  • Research potential partnerships that can give the brand a competitive advantage or access to new customer segments.

Budget Management:

  • Oversee partnership budgets and ensure that partnerships are cost-effective and provide maximum ROI.
  • Track and manage expenses related to partner-driven marketing activities.

Cross-Functional Collaboration:

  • Work closely with the sales, digital marketing, and operations teams to ensure that partnership initiatives align with overall business objectives.
  • Serve as the main point of contact between the marketing department and external partners, ensuring clear communication and seamless coordination of activities.

Event & Sponsorship Management:

  • Lead the planning and execution of co-branded events, sponsorships, and activations that drive customer engagement and brand awareness.
  • Coordinate logistics, promotions, and partnerships to ensure smooth execution.

Brand Alignment & Integrity:

  • Ensure all partnerships reflect the brand's image and values.
  • Work to maintain brand integrity by carefully vetting all potential partners and monitoring ongoing collaborations.

Required Skills & Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
  • Experience:
    • 5+ years of experience in partnership management, business development, or marketing within the QSR, retail, or consumer goods industries.
    • Proven track record of negotiating and executing successful partnerships and marketing campaigns.
    • Experience with both traditional and digital marketing channels, including social media, influencer marketing, and email campaigns.

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