Audience Growth Manager

3 days ago

Bengaluru, Karnataka, India beBeeAudience Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Audience Acquisition Specialist

We are seeking a seasoned professional to lead our audience acquisition efforts and drive growth through strategic planning and execution.

Key Responsibilities:
  • Develop and implement comprehensive audience acquisition strategies for online and offline events, conferences, and campaigns.
  • Leverage multi-channel outreach to maximize attendance and engagement, including email, SMS, social media, tele-calling, affiliates, and database marketing.
  • Build and maintain high-quality B2B databases, ensuring accurate targeting and segmentation for campaigns.
  • Drive consistent audience growth, with measurable improvement in attendee conversion and retention.
Event & Campaign Operations:
  • Lead end-to-end execution of multiple events simultaneously, from planning to delivery.
  • Collaborate with business teams, vendors, and partners to ensure smooth event operations and logistics.
  • Oversee budget planning, cost optimization, and vendor negotiations to maximize ROI.
  • Implement data-driven strategies to track and measure event success (ROI, conversion, customer engagement).
Stakeholder & Client Management:
  • Manage senior client relationships, ensuring impeccable service delivery and resolution of escalations.
  • Partner with sponsors, partners, and CXO-level executives to build strategic alliances and long-term engagement.
  • Align with internal cross-functional teams (sales, marketing, creative, tech) to ensure project objectives are met.
Leadership & Team Development:
  • Lead and mentor a high-performing team of managers, analysts, and operations professionals.
  • Define KRAs, monitor performance, and ensure structured training and skill development.
  • Foster a collaborative and high-performance culture, ensuring employee growth and retention.
Qualifications & Skills:
  • 12+ years of experience in audience acquisition, event operations, campaign management, and stakeholder engagement.
  • Proven track record of driving audience acquisition for large-scale conferences, webinars, forums, or brand campaigns.
  • Strong expertise in multi-channel marketing (email, SMS, social media, digital campaigns, affiliate marketing).
  • Hands-on experience in P&L management, budget optimization, and ROI tracking.
  • Exceptional leadership, team management, and stakeholder engagement skills.
  • Strong analytical ability and comfort with CRM tools, data analytics, and reporting dashboards.
  • Excellent communication, negotiation, and problem-solving abilities.
  • MBA/PGDM preferred.

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