Audience Data Manager

4 days ago

Bengaluru, Karnataka, India beBeeSyndication Full time ₹ 1,04,000 - ₹ 1,30,878
**Job Title:** Audience Syndication Specialist Key Responsibilities:
  • Audience creators need to understand the foundational requirements for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
  • Audience components should be documented in the audience tracker, including:
  • Audience name
  • Audience size
  • Platform syndication
  • Frequency of syndication
  • Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
  • Syndicate audiences to digital platforms and ensure they align with campaign strategies.
  • Communicate with media team members when appropriate, including:
  • Audience name
  • Date of syndication
  • Ensure audience syndication happens as planned, making necessary extensions if required.
  • Conclude audience syndication by stopping syndication when it is no longer needed.
  • QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
  • Input and update tickets, including escalations as necessary.
  • Collaborate with media leads to address questions and provide clarity on audience syndication.
  • Perform manual updates for Bing syndication when contracts include this requirement.
 Required Skills & Qualifications:
  • Strong project management and communication skills
  • Excellent written and verbal communication skills
  • Experience in digital marketing with familiarity with programmatic, social, and search platforms.
  • Excellent troubleshooting and communication skill
  • Ability to manage multiple tasks in a fast-paced environment.
  • Flexible and adaptable to changing circumstances
  • Skilled in Microsoft Excel

 

Bonus Points:
  1. Familiarity with Microsoft Office Suite, particularly Excel
  2. Digital marketing certifications
  3. Previous experience working with data analysis tools
  4. Knowledge of CRM systems

 

About This Role:

This role requires a detail-oriented individual who can effectively communicate with media teams and deliver high-quality results. The ideal candidate will have strong analytical and problem-solving skills, as well as the ability to work in a fast-paced environment.

 

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