
Audience Acquisition
3 days ago
We are seeking a dynamic Senior Operations Manager to lead audience acquisition and end-to-end management of multiple online and offline events & campaigns.
This is a senior role requiring strong operational leadership, strategic vision, and proven expertise in driving attendance growth, managing complex event operations, and building long-term client and partner engagement.
Job Responsibilities:
Audience Acquisition & Event Marketing
- Develop and execute audience acquisition strategies for online & offline events, conferences, and campaigns across industries.
- Leverage multi-channel outreach (email/SMS campaigns, social media, tele-calling, affiliates, and database marketing) to maximize attendance and engagement.
- Build and maintain high-quality B2B databases, ensuring accurate targeting and segmentation for campaigns.
- Drive consistent audience growth, with measurable improvement in attendee conversion and retention.
Event & Campaign Operations
- Lead end-to-end execution of multiple events simultaneously, from planning to delivery.
- Collaborate with business teams, vendors, and partners to ensure smooth event operations and logistics.
- Oversee budget planning, cost optimization, and vendor negotiations to maximize ROI.
- Implement data-driven strategies to track and measure event success (ROI, conversion, customer engagement).
Stakeholder & Client Management
- Manage senior client relationships, ensuring impeccable service delivery and resolution of escalations.
- Partner with sponsors, partners, and CXO-level executives to build strategic alliances and long-term engagement.
- Align with internal cross-functional teams (sales, marketing, creative, tech) to ensure project objectives are met.
Leadership & Team Development
- Lead and mentor a high-performing team of managers, analysts, and operations professionals.
- Define KRAs, monitor performance, and ensure structured training and skill development.
- Foster a collaborative and high-performance culture, ensuring employee growth and retention.
Qualifications & Skills
- 12+ years of experience in audience acquisition, event operations, campaign management, and stakeholder engagement.
- Proven track record of driving audience acquisition for large-scale conferences, webinars, forums, or brand campaigns.
- Strong expertise in multi-channel marketing (email, SMS, social media, digital campaigns, affiliate marketing).
- Hands-on experience in P&L management, budget optimization, and ROI tracking.
- Exceptional leadership, team management, and stakeholder engagement skills.
- Strong analytical ability and comfort with CRM tools, data analytics, and reporting dashboards.
- Excellent communication, negotiation, and problem-solving abilities.
- MBA/PGDM preferred.
Why Join Us?
• Lead the audience acquisition and event operations strategy for large-scale, high-impact events.
• Opportunity to work with leading global brands and CXO-level stakeholders.
• High-visibility role with end-to-end ownership across strategy, execution, and P&L.
• Be part of a fast-paced, dynamic environment that values innovation and execution excellence.
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