
Performance Marketing Executive
4 days ago
Please share your CV at : jayanta.ghosh@talentcorner.in
WhatsApp/Call : 9234308465
Position: PERFORMANCE MARKETING EXECUTIVE
Location: Sector 62, Noida
Budget: 4.80 LPA – 5.40 LPA
Experience Required: 2–3 Years
Industry : EdTech/ E-learning
Key Responsibilities :-
• Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads.
• Manage and optimize performance metrics such as CPL, CTR, ROAS, and
lead-to-enrollment ratio.
• Conduct audience research, competitor analysis, and A/B testing to refine campaigns.
• Build and manage funnels for webinars, demos, and call-booking.
• Ensure smooth lead flow across ads, CRM, email automation, and WhatsApp automation
tools.
• Collaborate with design/content teams to develop high-performing creatives and landing
pages.
• Set up and manage automation and integrations via tools like Zapier, Pabbly, etc.
• Run email marketing automation using platforms such as ConvertKit, ActiveCampaign,
Mailchimp, etc.
• Execute and manage WhatsApp automation through AiSensy, WATI, or similar tools.
• Track, analyze, and report campaign performance using Google Analytics (GA), Google
Tag Manager (GTM), and dashboards.
• Ensure accurate setup of tracking pixels, events, and conversion tracking.
• Drive campaigns for both client acquisition and in-house agency growth.
• Stay updated with the latest PPC and funnel marketing trends, particularly in the EdTech
domain.
Preferred Candidate Profile :-
• 2–3 years of proven hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.
• Strong understanding of funnels (webinar, demo, and call booking).
• Experience with Zapier/Pabbly integrations.
• Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).
• Hands-on experience with WhatsApp automation tools like AiSensy, WATI, etc.
• Strong analytical and optimization skills with a focus on CPL, CTR, and ROAS.
• Prior experience in EdTech campaigns will be considered a significant advantage.
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