Performance Marketer

1 day ago

Uttar Pradesh, India JustWravel Full time

**Salary -**As per the market standards

**Experience -**4+

**Skills -**
- Strategic & Analytical, Performance Marketing, Retention & CRM, Collaboration & Communication, Creative & Innovative, Experimentation & Testing, Data-Driven Decision Making, Funnel Optimization, Marketing Automation, Attribution &

**Key Responsibilities**:

- Develop and lead holistic growth strategies across acquisition, activation, retention, and

monetisation funnels
- Identify, prioritize, and execute scalable growth experiments
- Collaborate with the Digital Ads team to align paid acquisition with broader growth goals

and optimize marketing spend for maximum ROI
- Use quantitative data analysis and qualitative insights to inform hypotheses and drive

continuous improvement
- Partner with product, marketing, and analytics teams to implement tracking, attribution,

and data infrastructure that supports growth initiatives
- Design and execute A/B tests and conversion rate optimization tactics throughout the

customer journey

notifications, and loyalty initiatives to maximize user lifetime value
- Identify new growth channels and innovative tactics to expand market reach and

customer base
- Create detailed growth reports, communicate results to leadership, and refine strategies

accordingly

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