Performance Marketer

1 week ago

Kanpur Uttar Pradesh, India Shanti Infotech LLP Full time

**Role: Senior Performance Marketer**

**Experience: 1-3 years**

**Location: Kanpur**

**About the role**:

- The Performance Marketing Specialist will be responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness
- This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures

**1.) Campaign Management**:

- Develop, execute, and manage PPC campaigns across Google Ads, Meta Ads, and other advertising platforms.
- Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.

**2.) Strategy Development**:

- Develop comprehensive paid media strategies to increase brand visibility, drive quality traffic, and acquire leads.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.

**3.) Analysis and Reporting**:

- Analyze campaign results and adjust strategies to deliver maximum return on investment.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

**4.) Budget Management**:

- Manage the allocated budget to maximize the ROI of each campaign.
- Monitor budget distribution and adjust bids to gain better ROI.

**5.) Collaboration**:

- Work closely with other departments, such as content, design, and product teams, to develop ad creatives and landing pages.
- Collaborate with the SEO team to ensure alignment between organic and paid search efforts.
- Educational Qualification: Bachelor s degree in Marketing, Business, or a related field.
- Experience: Minimum of 2 years of experience in performance marketing, specifically with Google Ads (PPC), Shopping Ads and Meta Ads.
- Proven experience in managing large scale, complex, and multi-vertical campaigns.

**Skills**:

- Strong analytical skills and data-driven thinking.
- Proficient in Google Analytics, Google Ads, and Facebook Ad Manager.
- Exceptional skills in market research, SEO, and SEM.
- Excellent communication and presentation skills.
- Proficiency in MS Excel and PowerPoint.
- Ability to work in a fast-paced, deadline-driven environment.
- Google Ads Certification.
- Meta Certification.
- Experience in using bid management tools.

Pay: ₹15,846.25 - ₹42,114.80 per month

Schedule:

- Day shift

**Experience**:

- Performance marketing: 1 year (preferred)
- Google Ads: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)

Work Location: In person

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