Senior Brand Strategist

4 days ago

PimpriChinchwad, Maharashtra, India beBeeMarketing Full time ₹ 2,50,00,000 - ₹ 3,25,00,000

Job Title:

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We are seeking a strategic marketing leader to spearhead our brand, digital, and performance marketing initiatives across all entertainment parks.

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About the Role:

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This role will involve defining and evolving our brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.

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The ideal candidate will bring deep consumer insight, sharp business acumen, and a proven ability to build powerful brands and drive visitor engagement and revenue growth across diverse channels.

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Key Responsibilities:

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  • ">
  • Brand Leadership:">

Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.

">">Digital & Performance Marketing:">

Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.

">">Consumer Insights & Strategy:">

Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.

">">Integrated Campaign Management:">

Conceptualize and execute high-impact 360° marketing campaigns across print, outdoor, digital, and on-ground platforms in collaboration with creative and media partners.

">">Strategic Partnerships & Alliances:">

Build and manage valuable partnerships with travel operators, tourism boards, influencers, media houses, and F&B brands to unlock new business opportunities and distribution channels.

">">Growth & Revenue Optimization:">

Collaborate closely with sales and park operations teams to drive visitor footfalls, ticketing growth, promotional offers, and revenue-maximizing initiatives.

">">Team Leadership & Development:">

Inspire, lead, and mentor a high-performing marketing team across brand, digital, CRM, content, and design, fostering a culture of creativity, ownership, and results.

">">Marketing Innovation & Technology:">

Champion the adoption of marketing automation, Marketing Tech, and AI-powered solutions to enhance operational efficiency, personalization, and campaign impact.

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  • ">
  • Requirements:">
    • ">
    • MBA in Marketing or related field from a reputed institution.">
    • 12+ years of marketing leadership experience, with a minimum of 5 years in a senior strategic role.">
    • Proven track record in building brands and delivering measurable business outcomes.">
    • Experience in digital-first consumer brands, media-driven environments, or experience-led industries preferred.">
    • Strong leadership, strategic thinking, communication, and execution excellence.">
      • ">

Join Our Team:

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We welcome applicants who share our passion for innovation and excellence in marketing. If you are a seasoned marketer with a strong vision for driving business growth, we encourage you to apply.

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Contact Information:

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Please submit your application along with your resume and cover letter.

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