Digital Marketing Strategist

5 days ago

Pimpri Pune Maharashtra, India mechsoft digital technologies Full time

**Title : Digital Marketing Strategist**

**Location : Nigdi, Pune
- Onsite**
- Proven track record of creating tailor made digital marketing strategies as per the business requirement.
- Understand business objectives of company and develop marketing strategies accordingly.
- Conduct market research to understand the target audience, industry trends, and competitor landscape.
- Social Media Marketing: Craft a captivating social media strategy to engage target audiences across relevant platforms.
- LinkedIn Strategy: Develop a targeted LinkedIn strategy to connect with potential clients, industry leaders, and talent
- Manage the company's website and social media presence, ensuring consistent branding and messaging.
- Stay on top of cutting-edge marketing tools like ChatGPT and Gemini, to explore innovative content creation and audience engagement strategies.
- Work with the sales team to generate leads and support their efforts.
- Stay up-to-date on the latest industry trends and technologies.

**Qualifications**
- Any graduate or undergraduate is preferred
- Creative thinking and problem-solving abilities and result oriented,
- Experience working in the software development industry or related technology field is preferred.
- Proven experience (4+ years) in digital marketing roles, with a focus on strategy development and execution and 2+ years of experience in digital marketing strategist.
- Excellent communication and collaboration skills, with the ability to effectively interact with cross-functional teams and stakeholders

**About Company**: Mechsoft Digital Technologies Pvt. Ltd. Founded & headed by IIT Bombay graduate. Product development company with 20+own products. International clientele with fortune 500 companies as clients. Enterprise products implemented across 25 countries and 35K+ users. The Mechsoft Rule Engine product was selected among 50 top innovations with its own Scripting Language, own compiler and Interpreter.

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Pimpri, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

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