Performance Marketing Strategist

3 days ago

Pune, Maharashtra, India beBeeStrategist Full time ₹ 75,00,000 - ₹ 1,50,00,000

About the Role

We are seeking a dynamic and results-driven Client Solutions Manager with a strong background in performance marketing. This individual will be responsible for developing, executing, and optimizing performance marketing strategies that align with our clients' business objectives.

  • Key Responsibilities

    • Develop and implement tailored performance marketing strategies to meet client goals.
    • Collaborate with clients to identify key performance indicators (KPIs) and align marketing strategies to achieve these targets.
    • Provide thought leadership and strategic insights to clients on leveraging AI-driven marketing solutions.

  • Campaign Management

    • Plan, execute, and optimize performance marketing campaigns across various digital channels (e.g., PPC, social media, display, programmatic).
    • Use data-driven insights to adjust strategies and tactics to maximize campaign performance.
    • Monitor campaign performance and provide regular reports to clients, highlighting successes, challenges, and recommendations for improvement.

  • Client Relationship Management

    • Serve as the primary point of contact for clients, ensuring exceptional service and satisfaction.
    • Build and maintain strong relationships with clients, understanding their needs, and proactively identifying opportunities for growth.
    • Present and communicate complex performance data in a clear and actionable manner.

  • Cross-Functional Collaboration

    • Work closely with internal product, data science, and engineering teams to ensure seamless integration and execution of AI solutions.
    • Provide feedback to product teams to help shape the development of new features and enhancements based on client needs.

  • Market Research and Insights

    • Stay updated on industry trends, competitive landscape, and emerging technologies in performance marketing.
    • Share insights with clients and internal teams to drive innovation and stay ahead of the competition.

Requirements & Skills

  • Experience: 2-5 years of experience in performance marketing, with a proven track record of managing and optimizing campaigns.
  • Technical Skills: Strong understanding of digital marketing channels, including paid search, social media advertising, programmatic, and display. Familiarity with AI and machine learning in marketing is a plus.
  • Analytical Skills: Proficient in analysing data to derive actionable insights and optimize marketing strategies. Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Client-Focused: Demonstrated ability to build and maintain strong client relationships, with a focus on delivering value and exceeding client expectations.
  • Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.

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