Senior Marketing Strategist

3 days ago

Pune, Maharashtra, India beBeeDigitalMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Marketing Strategist Job Description

Are you a seasoned marketing professional looking for a challenging role that will utilize your skills and experience to drive business growth? We are seeking a highly skilled Marketing Strategist to lead our marketing efforts.

  • The ideal candidate will have strong analytical skills and be able to analyze and report campaign metrics every week with actionable insights.
  • S/he will also be responsible for setting up, arranging, and managing events for the Business Development Team.
  • Well versed in Google Analytics and Insights – trace the path of the lead and collect relevant data for future courses.
  • Maintain a regular check on the company website.
  • Prepare accurate reports on our marketing campaign's overall performance.
  • Coordinate with external agencies to improve landing pages, and the website to improve marketing results.
  • Work closely with the technical team to produce blogs, webinars, customer stories, and product landing pages.
  • Coordinate with influencers for customer stories on their website and maintain relations with customers for testimonials and post go-live results.
  • Well versed in MailChimp or any other similar tools for Email Marketing, Lead Generation, Event Marketing, and Webinars.
  • Monitor industry trends and competition to provide strategic insights to the leadership team.
  • Monitor competitors' latest publications, website, and updates.
  • Creating various kinds of collateral like landing pages, webinars, case study development, and whitepapers. Tracking and analyzing metrics for collateral success.
  • Maintain a monthly press release narrating important customer announcements, successful deployments, and win wires.
  • Stay up to date on digital marketing trends and new marketing platforms.
  • Plan and manage social media platforms mainly.
  • Maintain brand visibility and brand image through regular customer-centric updates.
  • Keep an eye on relevant events in Microsoft events and determine the business case for participation as a sponsor or speaking opportunities.
  • Work with your team to brainstorm new and innovative growth strategies.

Required Skills:

  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Experience with Google Analytics and Insights.
  • Knowledge of email marketing tools like MailChimp.
  • Understanding of digital marketing trends and new marketing platforms.
  • Ability to collaborate with cross-functional teams.
  • Strong project management skills.

Benefits:

  • Competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • Flexible working hours and remote work options.
  • Opportunities for career advancement and professional growth.

What We Offer:

We offer a dynamic and supportive work environment that encourages innovation and creativity. Our team is passionate about delivering exceptional results and making a meaningful impact.

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