Multichannel Marketing Strategist

3 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 17,61,000 - ₹ 25,17,000

Job Title: Multichannel Marketing Strategist

We are seeking an experienced and innovative marketing strategist to lead our integrated marketing campaigns across offline and online channels.

About the Role:

The successful candidate will be responsible for designing and executing annual TV campaign plans, ensuring optimal audience engagement. They will also manage media budgets, forecasting spends and allocating resources for maximum ROI.

Key Responsibilities:
  • Develop and execute comprehensive multichannel marketing strategies to achieve business objectives.
  • Manage media budgets and allocate resources effectively to maximize ROI.
  • Plan and execute paid digital advertising campaigns across platforms like Google Ads, Meta, YouTube, and programmatic networks.
  • Develop and implement SEO strategies to improve search engine rankings and visibility.
  • Collaborate with internal teams and external agencies to align goals and deliverables.
  • Monitor analytics and prepare performance reports with actionable insights.
Requirements:
  • Masters degree in marketing/communications management.
  • 10+ years of experience in marketing/communications.
  • Proven track record in managing media campaigns and cross-functional teams.
PREFERRED SKILLS:
  • Strategic planning and execution.
  • Media buying and performance tracking.
  • Strong communication and stakeholder management.
  • Budgeting and ROI analysis.
  • Familiarity with ATL, digital tools, platforms, and analytics platforms.

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