Data Management and CRM Specialist

3 days ago


Delhi, Delhi, India Onsurity Full time

We are seeking a skilled professional to play a pivotal role in activating and developing our cold database through strategic marketing nurture campaigns.

Job Overview

As a Data Management and CRM Specialist at Onsurity, you will be responsible for cleaning, enriching, and segmenting our cold database to identify high-potential leads. You will also develop and maintain data quality standards and processes, collaborate with cross-functional teams to ensure data accuracy and consistency, configure and optimize CRM systems, create and manage custom objects, fields, and workflows, and implement reporting based on data-driven segmentation and scoring models.

Responsibilities
  • Cleanse, enrich, and segment cold database to identify high-potential leads.
  • Develop and maintain data quality standards and processes.
  • Collaborate with cross-functional teams to ensure data accuracy and consistency.
  • Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing.
  • Create and manage custom objects, fields, and workflows to track lead progression.
  • Implement reporting based on data-driven segmentation and scoring models to prioritize leads.
Requirements
  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • Proven experience of 5 to 8 years in data management, CRM systems, and marketing automation.
  • Strong understanding of marketing principles, including lead generation, nurturing, and conversion.
  • Proficiency in CRM systems (e.g., HubSpot) and marketing automation tools.
  • Excellent data analysis and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Ability to work independently and collaboratively in a fast-paced environment.
What We Offer

We offer a competitive salary of $80,000 - $100,000 per year, depending on experience, as well as opportunities for career growth and development in a rapidly growing company.



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