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Marketing Strategy Lead

2 weeks ago

Salem, Tamil Nadu, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Job Opportunity: Marketing Executive

We are seeking a highly skilled and versatile Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing end-to-end marketing campaigns across digital platforms.

This role demands creativity, adaptability, and a sharp focus on results. If you're a marketing all-rounder who enjoys blending strategy with execution, you'll fit right in.

Key Responsibilities:
  • Assist in developing and implementing comprehensive marketing strategies to drive business growth.
  • Manage social media activities — content creation, posting, engagement, and community building.
  • Support SEO and content marketing efforts with keyword research, blog writing, and website optimization.
  • Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
  • Monitor and analyze performance metrics using tools like Google Analytics and Ads Manager.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Contribute to email, SMS, and WhatsApp marketing campaigns with engaging copy and timely execution.
Requirements:
  • A marketing generalist with experience in digital marketing, brand marketing, or related fields.
  • Strong problem-solving skills, adaptability, and a quick learning ability.
  • A creative thinker who's also comfortable with numbers and analytics.
  • Excellent communication and collaboration skills.
  • Basic understanding of influencer marketing, email campaigns, and WhatsApp/SMS marketing.
Preferred Skills:
  • 1–3 years of experience in digital marketing or related fields.
  • Working knowledge of SEO, social media marketing, paid ads, and content creation.
  • Ability to use tools like Google Analytics, Search Console, Meta Ads Manager, and Canva.
  • Organizational and project management skills with attention to deadlines.
  • Experience in fashion, retail, or D2C brands is a plus.