Director of Brand Strategy

1 week ago

Salem, Tamil Nadu, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Description

As a Brand Director, you will lead the creation and execution of distinctive brand identity for our universities in India. You'll shape how India perceives and embraces these global institutions and ensure that every university touchpoint reflects academic excellence and aspirational value.

This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

You will work cross-functionally with admissions, marketing, communications, student services, and academic leadership to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance.

Responsibilities:
  • Develop and own a composite brand strategy that balances global equity of our partner universities in home campus with their unique positioning in India market.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
  • Design and manage large scale influencer marketing campaigns with high authority influencers, education YouTubers, and subject-matter influencers.
Requirements:
  • 10–12 years in brand, marketing, or creative leadership roles — ideally in education, youth brands, omni-channel (offline and online) brands with experience of targeting Gen Z audience.
  • First-hand experience of building brands in Indian market through brand positioning, messaging and effective customer segmentation.
  • Demonstrated success in building and launching new brands, including ATL/BTL, digital.
Benefits:

At Emeritus, you'll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.

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