
Brand Strategy Expert
2 days ago
Job Overview
">We are seeking an experienced Brand Strategist to drive the development and implementation of a comprehensive brand program. The successful candidate will be responsible for creating and executing marketing campaigns that drive equity and preference for the brand.
">Key Responsibilities:
">- ">
- Develop and implement a robust brand strategy that aligns with business goals and objectives.">
- Create and execute marketing campaigns to enhance brand perception and preference.">
- Brief and manage external agencies to ensure effective delivery of marketing programs.">
- Analyze consumer insights and market trends to inform strategic decisions.">
- Collaborate with cross-functional teams to drive business outcomes and ensure alignment with company goals.">
Requirements:
">- ">
- 8-10 years of experience in brand management, with a focus on core brand management in FMCG category.">
- Experience in handling significant brand campaigns and managing marketing budgets.">
- MBA (Major in Marketing) or equivalent qualification.">
- Deep understanding of consumer insights and market trends.">
- Strong commercial acumen and ability to navigate the brand world.">
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