Brand Strategy Expert

2 days ago


Salem, Tamil Nadu, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Overview

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We are seeking an experienced Brand Strategist to drive the development and implementation of a comprehensive brand program. The successful candidate will be responsible for creating and executing marketing campaigns that drive equity and preference for the brand.

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Key Responsibilities:

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  • Develop and implement a robust brand strategy that aligns with business goals and objectives.">
  • Create and execute marketing campaigns to enhance brand perception and preference.">
  • Brief and manage external agencies to ensure effective delivery of marketing programs.">
  • Analyze consumer insights and market trends to inform strategic decisions.">
  • Collaborate with cross-functional teams to drive business outcomes and ensure alignment with company goals.">
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Requirements:

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  • 8-10 years of experience in brand management, with a focus on core brand management in FMCG category.">
  • Experience in handling significant brand campaigns and managing marketing budgets.">
  • MBA (Major in Marketing) or equivalent qualification.">
  • Deep understanding of consumer insights and market trends.">
  • Strong commercial acumen and ability to navigate the brand world.">
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