Marketing Strategist
2 weeks ago
Super Creations is a market leader and a recognized supplier of restroom cubicles, toilet partitions, and related accessories. With a state-of-the-art workshop, the company can produce customized designs to meet client requirements.
Roles & Responsibilities:
This full-time on-site role for a Digital Marketing(Performance marketer) is located in Hyderabad.
- Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns across Facebook and Instagram. Manage Google Ads accounts with a focus on search engine marketing (SEM), targeting high-intent keywords and maintaining quality scores.
- Performance Analysis: Implement strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates. Review bidding strategies and budgets to ensure optimal spending efficiency.
- Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance and user behavior.
- Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads. Create segmented audience lists based on user behavior.
- Local SEO & Competitor Research: Enhance local visibility by optimizing listings and tracking their performance. Conduct competitor analysis to identify market trends and new campaign strategies.
- Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals. Provide feedback to improve lead generation forms and landing pages.
- Team Leadership: Lead a team of marketing professionals, assigning tasks and setting performance goals.
- Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals. Provide feedback to improve lead generation forms and landing pages.
- Local SEO & Competitor Research: Enhance local visibility by optimizing listings and tracking their performance. Conduct competitor analysis to identify market trends and new campaign strategies.
- Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads. Create segmented audience lists based on user behavior.
- Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance and user behavior.
- Performance Analysis: Implement strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates. Review bidding strategies and budgets to ensure optimal spending efficiency.
Preferred Qualifications:
- Proven experience developing and implementing remarketing strategies.
- Demonstrated ability to create segmented audience lists based on lead behavior.
- Experience running tailored remarketing campaigns to increase conversion rates.
- Skilled in analyzing remarketing efforts and optimizing creatives and bidding.
- Must have 2+ years experience in Paid campaigns
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