Marketing Strategist

2 weeks ago

Salem, Tamil Nadu, India beBeeDigital Full time ₹ 80,00,000 - ₹ 1,20,00,000

Super Creations is a market leader and a recognized supplier of restroom cubicles, toilet partitions, and related accessories. With a state-of-the-art workshop, the company can produce customized designs to meet client requirements.

Roles & Responsibilities:

This full-time on-site role for a Digital Marketing(Performance marketer) is located in Hyderabad.

  • Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns across Facebook and Instagram. Manage Google Ads accounts with a focus on search engine marketing (SEM), targeting high-intent keywords and maintaining quality scores.
    • Performance Analysis: Implement strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates. Review bidding strategies and budgets to ensure optimal spending efficiency.
      • Analytics & Tracking: Use Google Analytics and Google Tag Manager to track campaign performance and user behavior.
        • Remarketing & Lead Nurturing: Develop and implement remarketing strategies to re-engage existing leads. Create segmented audience lists based on user behavior.
          • Local SEO & Competitor Research: Enhance local visibility by optimizing listings and tracking their performance. Conduct competitor analysis to identify market trends and new campaign strategies.
            • Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals. Provide feedback to improve lead generation forms and landing pages.
              • Team Leadership: Lead a team of marketing professionals, assigning tasks and setting performance goals.

Preferred Qualifications:

  • Proven experience developing and implementing remarketing strategies.
  • Demonstrated ability to create segmented audience lists based on lead behavior.
  • Experience running tailored remarketing campaigns to increase conversion rates.
  • Skilled in analyzing remarketing efforts and optimizing creatives and bidding.
  • Must have 2+ years experience in Paid campaigns

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