Driving Growth as a Senior Go-to-Market Strategist

1 week ago

Salem, Tamil Nadu, India beBeeGTM Full time ₹ 20,00,000 - ₹ 25,00,000

Transform Retail Image Recognition

At ParallelDots, we revolutionize retail image recognition with our AI-image recognition platform, ShelfWatch. This innovative solution automatically checks retail shelf conditions and compliance from store images captured by field reps during store audits.

As a Senior Go-to-Market Strategist, you will play a key role in translating go-to-market strategies into operational systems across the ABM, outreach, and CRM stack using modern RevOps tools. You will lead the charge in enriching leads, orchestrating personalized outreach, integrating performance data, and driving measurable pipeline growth from high-value accounts.

  • Implement, administer, and maintain AI-first automation tools, including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo, and other Mar Tech tools.
  • Partner with Marketing and Sales to streamline CRM workflows, lead routing, and campaign attribution.
  • Create and maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Execute account-based marketing strategies, focusing on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing.
  • Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Partner with Marketing Ops and RevOps to streamline CRM workflows, lead routing, and campaign attribution.
  • Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment.
  • Oversee execution timelines with external vendors and agencies to deliver campaigns efficiently and on schedule.

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