Programmatic Media Transformation Specialist
3 weeks ago
Job Summary:
We are seeking a highly skilled Programmatic Media Transformation Specialist to join our team at GroupM. As a key member of our digital media team, you will be responsible for driving the transformation of our agency's digital media buying from manual insertion orders to data- and technology-driven buying, resulting in higher ROI for clients and increased revenue/margin.
Key Responsibilities:
• Develop and implement a comprehensive strategy for programmatic media buying, leveraging data and technology to drive efficiency and effectiveness
• Collaborate with cross-functional teams to drive programmatic media buying adoption across the business
• Analyze and optimize programmatic media buying campaigns to ensure maximum ROI and revenue growth
Requirements:
• 10+ years of experience in digital media, preferably in a media agency or trading desk
• Proven experience in programmatic media buying, including campaign execution and optimization
• Strong understanding of data and technology platforms, including Google Marketing Platform and top AdTech & MarTech platforms
• Excellent communication and project management skills, with the ability to work effectively with multiple stakeholders
About GroupM:
GroupM is a global media investment management arm of WPP, the world's leading communications services group. With approximately 7,000 employees in 116 offices across 86 countries, we are a leader in the media industry. Our team is passionate about creating innovative marketing solutions that drive business results for our clients.
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