Programmatic Media Buying Specialist

4 weeks ago

Mumbai, Maharashtra, India Sigmond Morgan IT Solutions Private Limited Full time

Job Title: Programmatic Media Buying Specialist


Reports To:
Director - Growth Marketing



Location:
Remote


Experience Level: 4 years of proven experience in programmatic media buying or a similar role.



Job Summary:

  • As a Programmatic Media Buying Specialist, you will be responsible for managing and optimizing programmatic media buying strategies to drive growth and revenue.

Roles & Responsibilities:

  • Working experience in Agency, Trading Desks or Programmatic Tech Partners.
  • Actual Campaign execution experience with most of the local programmatic players as well as measurement providers.
  • Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits.
  • Existing relationships with publishers, programmatic product partners, as well as data providers in the local market.
  • Knowledge of different programmatic trading models and their implications to both advertiser's inventory quality and publisher monetization strategies.
  • Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person.
  • Develop, implement, and oversee the execution of programmatic media strategies across various platforms (DSPs).
  • Manage the end-to-end campaign process including planning, setup, optimization, and reporting to ensure performance goals are met.
  • Analyze campaign data to identify trends, insights, and opportunities for optimization.
  • Utilize data-driven approaches to enhance campaign performance and achieve KPIs such as ROI, CPA, ROAS and CTR.
  • Lead, mentor, and develop a team of programmatic media specialists, fostering a culture of continuous learning and improvement.
  • Provide strategic direction and technical guidance to the team.
  • Serve as the primary contact for key clients, delivering campaign updates, performance reports, and strategic recommendations.

The Successful Applicant :

  • Previous experience in managing DSP campaigns.
  • Experience in delivery and optimization.
  • Working knowledge of tracking platforms MMPs, Data Visualization tools.
  • Excellent English communication skills, both written and verbal.

About Us :

  • CIFDAQ Blockchain Ecosystem Ind Ltd offers a new combination in the Blockchain domain.
  • CIFDAQ provides trust and scalability through its blockchain ecosystem that will tackle various ingredients of blockchain ecosystems such as legal & technical framework, standards & interoperability, & a diverse, representative mix of players and users in the web 3.0 and blockchain industry.
  • The CIFDAQ ecosystem consists of several modules & products, tightly interlinked to provide synergetic adjacencies through its innovative CIFD Coin.
  • This will serve as the unique engine to create value for each ecosystem component introduced by CIFDAQ.
  • We are looking for highly capable team members be part of the organization to design, implement, and distribute a secure blockchain-based network.

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