Programmatic Media Buying Specialist
5 days ago
About the Role:
We are seeking a skilled Programmatic Media Buying Specialist to join our team at GroupM. In this role, you will be responsible for transforming our digital media buying from manual insertion orders to data-driven and technology-enabled buying, resulting in higher ROI for clients and revenue for the agency.
Key Responsibilities:
- Develop and implement a programmatic media buying strategy to drive business growth and efficiency.
- Collaborate with cross-functional teams to integrate programmatic buying with existing digital media strategies.
- Identify and negotiate with publishers, programmatic product partners, and data providers to secure the best possible deals.
- Stay up-to-date with industry trends, including programmatic trading models, and advise on the implications for advertisers and publishers.
Requirements:
- 10+ years of professional experience in digital media, preferably in a media agency or trading desk.
- Experience with Google Marketing Platform (DV360, CM, GA360) and top AdTech & MarTech platforms.
- Strong understanding of programmatic platforms, including DSPs and exchanges.
- Excellent communication and negotiation skills.
About Us:
GroupM is a global media investment management arm of WPP, the world's leading communications services group. We are a leader in digital communications and have a strong presence in India, with a team of over 7,000 employees across 116 offices worldwide.
Why Join Us:
At GroupM, we believe in fostering a culture of diversity and inclusion. We offer a dynamic and inclusive work environment, where our employees can grow and develop their careers. We are committed to providing our employees with the skills and knowledge they need to succeed in their roles and beyond.
How to Apply:
Interested candidates should submit their applications through our website. We look forward to hearing from you
About India:
India is a rapidly growing market, with a young population and increasing demand for digital media. As a Programmatic Media Buying Specialist, you will play a key role in driving business growth and efficiency in this exciting market.
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